Privacy Policy

Last updated: 8 July 2026

This Privacy Policy explains how Greenwich Ventures Ltd ("we", "us", "our") collects, uses, stores, and protects your personal data when you use our website or services operated under the Redar brand.

We are committed to protecting your privacy and handling your personal data transparently and securely in accordance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Legal entity: Greenwich Ventures Ltd

Company number: 16965842

Trading name: Redar

Registered address:

73 Cornhill
London
England
EC3V 3QQ

Email: hello@redar.com

For the purposes of data protection law, Greenwich Ventures Ltd is the data controller of your personal data.

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

a. Information you provide to us

  • Name
  • Email address
  • Phone number
  • Address or postcode
  • Information about items submitted for resale (including photographs and descriptions)
  • Communications you send to us (email, forms, messages)

b. Automatically collected information

  • IP address
  • Browser type and device information
  • Pages visited and interactions with our website
  • Cookies and similar technologies
  • Which Redar page you clicked through from when you join our member list, and, if you have allowed Statistics cookies, the first page you landed on and the name of the website that referred you. We keep the referring website's name only, never the full address, so any search terms you typed are not stored.

c. Transactional and operational information

  • Sale, settlement, and payout details
  • Routing, pricing, and resolution outcomes associated with items handled through our service

3. How We Use Your Data

We use your personal data to:

  • Assess items submitted for resale or resolution
  • Provide managed resale, logistics, storage, and settlement services
  • Communicate with you about your items or account
  • Operate, analyse, and improve our website and services
  • Develop and refine internal pricing models, routing logic, and resale decision-making systems
  • Improve valuation accuracy, sale outcomes, and time-to-resolution
  • Operate internal tools and algorithms that support fair, efficient, and commercially viable outcomes
  • Understand which of our pages and campaigns bring people to Redar, so we can invest in the ones that work
  • Comply with legal, accounting, and regulatory obligations
  • Prevent fraud, misuse, or unauthorised access

We do not use personal data for unrelated purposes.

4. Lawful Bases for Processing

We process personal data under one or more of the following lawful bases:

  • Contractual necessity - where processing is required to provide services you request
  • Legitimate interests - to operate, optimise, and protect our managed resale platform
  • Legal obligation - to meet regulatory or legal requirements
  • Consent - where you have explicitly provided it (for example, marketing communications)

Where data is used for service optimisation, pricing analysis, routing decisions, or operational improvement, this processing is carried out on the basis of our legitimate interests in running an efficient, fair, and transparent managed resale service.

Where we record which of our pages or campaigns brought you to Redar, that processing is carried out on the basis of our legitimate interests in measuring and improving our own marketing. It is not used to build a profile of you, it is not shared with advertisers, and it never affects the price you are shown or the service you receive.

5. How We Use Data to Improve Outcomes (Transparency)

Redar is a managed resale and resolution platform. To deliver better outcomes for sellers, we analyse how items perform across different routes, pricing levels, and timeframes.

This means we may use data (including item attributes, pricing history, and resolution outcomes) to:

  • Improve pricing accuracy
  • Decide how and where items are sold
  • Reduce time-to-sale
  • Increase seller proceeds
  • Improve operational efficiency

Where possible, data used for analysis is aggregated or pseudonymised. We do not sell personal data or use it for unrelated advertising purposes.

6. Sharing Your Data

We may share personal data with trusted third parties where necessary to deliver our services, including:

  • Logistics, storage, and delivery partners
  • Payment processors and financial service providers
  • Technology providers (hosting, analytics, CRM, internal tools)
  • Advertising and measurement partners (for example Google and OpenAI), where you have allowed Marketing cookies
  • Professional advisers (legal, accounting, compliance)
  • Regulators or authorities where legally required

All third parties are required to process data securely and in accordance with applicable data protection laws.

7. International Transfers

Some service providers may process data outside the UK. Where this occurs, appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses, to ensure your data remains protected.

8. Data Retention

We retain personal data only for as long as necessary to:

  • Deliver our services
  • Meet legal, accounting, or regulatory requirements
  • Support legitimate business and operational analysis

Data is securely deleted or anonymised when no longer required.

Information about which page or campaign brought you to Redar is held for as long as your member account exists, and is deleted when that account is deleted. The redar_attr cookie that records your first visit expires after 30 days, and is deleted immediately if you withdraw your permission for Statistics cookies.

9. Cookies

We use cookies and similar technologies grouped into three categories:

  • Essential: always on. Needed for the site to work, including sign-in, security, and remembering your cookie preferences.
  • Statistics: off by default. Helps us understand which pages are useful, where visitors get stuck, and which page or campaign brought you to us. This covers Google Analytics 4 and two cookies of our own, redar_attr and redar_ref.
  • Marketing: off by default. Used for Google Ads and OpenAI Ads conversion tracking and personalised advertising.

Statistics and Marketing cookies are only set after you have explicitly allowed them. You can change your choices at any time using the "Cookie preferences" link in the footer of every page, or by visiting our Cookie Policy page. Withdrawing permission deletes the cookies concerned, it does not merely stop them being refreshed.

Not everything we record needs a cookie. When you follow a link from one of our pages to the member sign-up form, the name of that page is carried in the web address of the link itself. Nothing is stored on your device, so we record it whether or not you accept cookies.

10. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure of your data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent where processing is based on consent

Requests can be made by contacting us at hello@redar.com.

11. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be published on our website with the updated date shown above.

13. Complaints

If you are dissatisfied with how we handle your data, you have the right to complain to the UK Information Commissioner's Office (ICO):

Website: https://www.ico.org.uk